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PÜR Beauty

Bio Charged Plant-Powered Volumizing Mascara

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Give lashes a boost of lash-loving volume with Bio Charged! This Plant-Powered Volumizing Mascara helps strengthen and volumize the look of lashes with a hybrid complex blend of clean, 91% naturally derived ingredients, including fermented red ginseng, shea butter, vitamin C, and pea protein for stronger-looking, full-bodied lashes.

Features

  • Formulated to:
    • Help strengthen and instantly amplify the look of lashes
    • Volumize and define lashes
    • Not clump or smudge
  • Creamy texture
  • 100% sustainable double helix fiber brush wand made of castor oil
  • 91% naturally derived ingredients*
  • Vegan and cruelty-free
  • Free from gluten, parabens, sulfates, talc, mineral oil, and petrolatum
  • 0.42 fl oz / 12.5 ml

*Including water. Naturalness according to ISO 16128 standard

Key Ingredients

  • Olive Wax and Shea Butter: Provides a creamy texture and helps condition and moisturize lashes
  • Pea Protein: Helps strengthen the look of lashes
  • Hybrid Complex (Fermented Red Ginseng, Portulaca Oleracea Ferment Extract, and Vitamin C: Antioxidant-rich blend hydrates lashes and helps promote lash growth

How to Use

  • Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set
  • Wiggle the wand in a back-and-forth motion and repeat to build
  • Use the wand vertically to apply to the lower lash line

Ingredients

Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (Ci 77499)

About the Brand

Our philosophy is PÜR & Simple. Designed to accentuate your natural-born beauty, we offer multitasking beauty solutions that support your lifestyle.